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Marketing Plan – Project

Semester project. Create your own personal Marketing Plan. This semester project is worth 100 points towards your final grade and adds a creative dimension to marketing your own product nationally. You project will include the follow and more details are provided within Canvas: Part One – create a written marketing outline and a plan to accommodate your new venture in a competitive market Part Two – create a visual advertisement regarding your product or service Textbooks, Resources, and Technology Online Textbook: Principles of Marketing https://open.lib.umn.edu/principlesmarketing/ (Links to an external site.) Resource Textbook: Foundations of Marketing, Pride, William M. & Ferrell, O.C. (2017), Boston, MA: Cengage Learning Solutions Resources: www.saylor.org (Links to an external site.)

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